In recent years there has been a huge increase in the adoption of CBD to treat all manner of ills, from stress and anxiety, to sleep and muscle pain. The skincare industry is the forefront of CBD adoption. Big brands are now including and promoting CBD as a powerful active ingredient in their products. The Body Shop and Kiehl’s have released dedicated CBD lines, whilst Boots, ASOS and Holland & Barrett all stock an increasing range of CBD products.

Each of us has within us our very own endocannabinoid system – a system now thought to be one the most important in maintaining our overall wellbeing. CBD interacts with this system to counteract numerous challenges to our health, including mitigating the effects of inflammation. This is particularly interesting for skincare, as inflammation can cause real issues for our skin, such as redness, imperfections, increased sensitivity, and accelerated signs of ageing.

Studies conducted so far on CBD seem to point to this miracle molecule providing a multitude of benefits that include:

1. Promoting cell renewal

2. Reducing inflammation

3. Regulating sebum production in the sebaceous glands

4. Neutralising free radical damage

In addition, CBD comes from the hemp plant – one of the most sustainable plants in the world. When you put all these benefits taken together, it’s no wonder skincare brands are climbing over each other to release their CBD products to consumers

To aid the already incredible potential of this ingredient, the team at VIVE has developed a CBD-based formula that interacts with two other ingredients. The result is the clinically proven CBD Tri-Active Formula. At the end of a four week study, participants reported extraordinary reductions in redness and fine lines, a more even skin tone, and significant improvements in hydration levels. Over 90% of participants opted to continue using Vive products.
Vive’s Tri-Active Formula CBD is enhanced by the nourishing and moisturising action of Niacinamide, which strengthens skin barriers, and the protective action of Zinc Oxide. The formula harnesses this triple-action to rebalance and deeply hydrate, resulting in healthy, beautiful skin.