WHY CBD?
Each of us has within us our very own endocannabinoid system – a system now thought to be one the most important in maintaining our overall wellbeing. CBD interacts with this system to counteract numerous challenges to our health, including mitigating the effects of inflammation. This is particularly interesting for skincare, as inflammation can cause real issues for our skin, such as redness, imperfections, increased sensitivity, and accelerated signs of ageing.
Studies conducted so far on CBD seem to point to this miracle molecule providing a multitude of benefits that include:
1. Promoting cell renewal
2. Reducing inflammation
3. Regulating sebum production in the sebaceous glands
4. Neutralising free radical damage
In addition, CBD comes from the hemp plant – one of the most sustainable plants in the world. When you put all these benefits taken together, it’s no wonder skincare brands are climbing over each other to release their CBD products to consumers