WHY DO SKIN CARE PRODUCTS LOSE EFFECTIVENESS DURING MENOPAUSE?

For years the cosmetic industry has focused on body ideals at the expense of women's true needs. Companies such as VIVE began their research by focusing on long-silenced needs, i.e., menopause, to achieve effective and beneficial results.

THE COSMETICS INDUSTRY AND WOMEN'S BODIES

The cosmetics industry has for years gone against the proper process for creating products by starting from unrealistic canons of women's beauty rather than from women's realistic needs. This has led to a focus on creating products suitable for an immobile, unchanging, and timeless body by circumscribing women in a single moment of their life, namely the 30s. This created a vacuum for products to be used at other times of life.
"With the ever-increasing number of women in the field of research, menopause is finally beginning to enter the cosmetic scenario with specific products such as those by VIVE."

THE MOST OBVIOUS ABSENTEE: MENOPAUSE

One of the taboos that has weighed most heavily on women is menopause as a time of life that’s erased from the collective imagination, and consequently from the interest of skin care products. This has forced women to use products during menopause that are unsuitable for their new skin needs and lead to non-existent results.
Today, the increasing number of women in the research field has influenced the cosmetics industry to study and create products suitable for menopause.

VIVE, THE BRAND BORN UNDER THE SIGN OF MENOPAUSE

VIVE is a totally innovative brand that was created with the aim to develop effective solutions for real needs.
VIVE breaks taboos surrounding menopause and invites every woman to talk about it because the experience of one can be the experience of all. Only in this way can the traumatic narrative that has existed until now be revolutionised.
VIVE's philosophy reflects its science, which was created in direct response to the skin problems that menopause causes. The innovative CBD tri-active formula created by Marina Trani, a chemist-biologist researcher who has been working in the field of research and development for 34 years, deeply cleanses the skin by rebalancing skin imperfections on the surface.

Marina Trani put her skills in service to her skin at a time of great change and, thanks to her research, today all women can benefit from effective, non-aggressive treatments capable of restoring an inner wellbeing that has repercussions on an outer wellbeing.

If you are looking for products capable of accompanying you during menopause, discover VIVE, a brand that’s preparing to become the leader in skin therapy based on real needs and truly effective solutions.