CBD, Cannabidiol, is a naturally occurring compound extracted from the Cannabis Sativa plant. Unlike its cousin, THC (abundant in the type cannabis that is smoked), CBD will not get you high as it has no psychoactive effects.
To understand how CBD benefits our skin we need a bit of biological context. All humans have an Endocannabinoid System (our ECS), which works to maintain bodily homeostasis (balance) and general wellbeing. When ingested or applied topically to the skin, CBD binds to receptors in the ECS to alleviate inflammation, which can help diminish signs of skin dryness, redness, and blemishes.

CBD goes a long way to helping skin issues, however there are other common problems associated with skin health that CBD cannot fix alone. Our skin barriers weaken with stress and ageing, and often skin is in need of more moisture and effective protection against environmental harm such as UV rays and pollution. This is where Vive’s CBD Tri-Active Formula is so different from other CBD skincare products on the market.

VIVE, a recently established British company, has created an innovative formula in which the CBD molecule is combined with different percentages of niacinamide and zinc oxide. The formula has been tested with remarkable results. Each ingredient gently rebuilds and nourishes the skin, even for those who suffer from sensitivity.

• CBD balances our skin through supporting homeostasis – helping to alleviate redness and flare-ups
• Niacinamide is a hugely popular and effective ingredient in skincare, strengthens skin barriers that in turn lock in moisture and promotes elasticity
• Zinc Oxide forms a protective layer on the skin to keep out harmful pollution and other aggravating stressors from our skin

The extraordinary power of CBD is thus enhanced and perpetuated by the other two elements.